Case Study · Promotional · Single-Pass Inkjet

One-Off Personalization at Production Speed: Decorating Custom Toothbrushes

A promotional-products decorator turns individually customized toothbrushes into a repeatable production line — custom handling, instant UV cure, and true variable-data printing in a single inline pass.
Industry Promotional Products
Substrate Molded-plastic toothbrush handles
Platform XD linear (single-pass inkjet)
Data Variable-data, entered at the HMI
Every part
Different at no tooling cost
Inline
Flame · print · vision · UV cure
Zero
Tooling per design
Instant
LED-UV cure

Toothbrush handles are small, contoured, slick molded-plastic parts — hard to hold, locate, and decorate consistently, and the molded surface resists ink adhesion without pre-treatment. The bigger constraint was the artwork: conventional methods need a new cliché or screen for every design, so one-to-one personalization is uneconomical — each change means new tooling, setup, and downtime. For a program built on “make every brush different,” that model breaks down before it starts.

EPS engineered a linear industrial inkjet line built around custom part handling. Purpose-made nests locate each contoured brush precisely, totes stage individual jobs as they enter the line, and a mechanical rake offloads finished parts to a conveyor — so the awkward geometry is never hand-fed or hand-registered.

Decoration runs as a single inline pass: flame pre-treatment activates the molded surface, a digital inkjet station prints artwork driven by jobs entered remotely at the HMI, machine-vision registration finds every brush, and an LED-UV station cures each print instantly. Because the print is digital and data-driven, the design can change part-to-part at no setup cost — there is no tooling to swap when the artwork changes.

Custom-machined nest fixtures presenting toothbrushes in rows at the load station of an EPS industrial inkjet line
Custom nests present the contoured brushes at the load station
Step 01
Custom handling

Nests present every contoured brush

Toothbrushes are presented in custom nest fixtures at the load station, locating each contoured part for consistent registration — no hand-feeding an awkward geometry.

Totes staged with individual print jobs queued for variable-data toothbrush decoration
Totes staged with single jobs queued for variable-data printing
Step 02
Job staging

Single jobs queued in totes

Totes are loaded with single jobs in queue, so individual designs flow into the line in sequence — every unit can carry a different name, message, or graphic.

Inline flame pre-treatment and inkjet print stations of an EPS line decorating toothbrush handles
Flame pre-treat and inkjet print run inline in a single pass
Step 03
Pre-treat + print

Flame and inkjet, one inline pass

Flame pre-treatment activates the molded surface and the inkjet station lays down artwork in the same inline pass — driven straight from the digital file, with no cliché or screen.

Machine-vision camera locating each toothbrush to register the print position
A vision camera locates every brush for precise registration
Step 04
Registration

A camera locates every brush

A machine-vision camera locates every brush so the image is placed accurately on each part, regardless of small variations in how it sits in the nest.

UV-LED cure station emitting blue light as it instantly cures freshly printed toothbrushes inline
LED-UV cures each print instantly, inline
Step 05
Cure + offload

Instant UV cure, then off the line

An LED-UV station pins each print immediately — no oven, no off-line drying — and a mechanical rake offloads the finished, touch-dry part to the conveyor.

True variable data

Every part can carry a different name, message, or design at no per-design tooling cost.

Instant inline UV cure

Printed parts are dry and handleable immediately, with no drying queue.

Custom handling + vision

Nests and a per-brush camera replace manual handling and registration on an awkward part.

Flame pre-treatment

Activates the low-energy molded surface so the ink bonds durably to the handle.

One inline pass

Pre-treat, print, register, and cure happen in a single coordinated line.

Lowest total cost for variable work

A data-driven inkjet line carries a flat per-image cost regardless of how many designs run.

Engineering a high-mix, personalized decoration challenge?

When every part can be different at no extra cost, the line is engineered around fast changeover and reliable handling — not long static runs. Bring us the part and the program.